Retail Windows DisplaysTour

For my Visual Merchandising class here at LdM, we took a field trip to look at various different window displays across Florence. The purpose of this is to recognize repeating themes or trends across stores and potentially discuss what we liked or disliked about each display. This experience was so unique and helpful for what we have to do in the future for this class. It was great learning about the importance of visual merchandising here in Florence and how it differs across Italy. For example, the window displays in Milan tend to much more extravagant than the ones here in Florence. Some of my favorite window displays that we saw are attached below!